About Us

About SW Beauty Supply

SW Beauty Supply offers a wide variety of products to help you look and feel beautiful. Our goal is to provide high-quality beauty and hair products at the best prices while delivering excellent customer service to every customer.

We specialize in a large selection of hair and beauty products for both retail customers and salon professionals. Our product range includes hair extensions, synthetic and human hair wigs, wig caps, and specialized wig care products such as shampoos and conditioners. We also offer hair color products suitable for everyone.

At SW Beauty Supply, we are committed to helping our customers find the right products for their beauty needs. Whether you are looking for everyday beauty products or professional salon supplies, we strive to be your one-stop beauty supply store with quality products, affordable prices, and friendly service.

Customer Love

Trusted by thousands worldwide.

From Passion to Skincare Innovation

At Wayune, we believe that skincare is more than just a routine—it’s a commitment to self-care and confidence. Our journey began with a mission to create high-quality, effective, and sustainable beauty products.

2001

The Beginning

Wayune was founded with a vision to revolutionize skincare.

2006

Innovation & Growth

Expanded our product range with dermatologist-approved formulas.

2012 - Now

Global Recognition

Committed to continuous innovation while staying true to our values.

Our mission at SW Beauty Supply is to provide high-quality hair and beauty products at affordable prices while delivering outstanding customer service. We aim to help every customer look and feel their best by offering products that meet both everyday and professional beauty needs.

Our vision is to become a trusted and leading beauty supply store known for quality, variety, and reliability. We strive to be the go-to destination for both individuals and salon professionals by continuously expanding our product range and maintaining excellence in service.

Katherine Mann

Wayune CEO & Founder

From Passion to Skincare Innovation

At Wayune, we believe that skincare is more than just a routine—it’s a commitment to self-care and confidence. Our journey began with a mission to create high-quality, effective, and sustainable beauty products.

Pure Ingredients

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Science-Backed Formulas

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Sustainability First

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Cruelty-Free & Ethical

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Customer-Centric Approach

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Real & Visible Results

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Skincare Innovators, Beauty Enthusiasts

Katherine Mann

Founder & CEO

Irving Lueilwitz

Chief Scientist

Angelica Sawayn

Marketing Director